Those techniques have proven very effective in delivering leads. They can also be time-consuming and somewhat expensive to set up and maintain.
The good news is that there is a shortcut. It’s really easy to get started. It’s a lot of fun and you’ll find yourself making a lot more friends too. The fun, fast, easy way to get started with lead generation for your business is to frequent business network groups like the Local Entrepreneur Network. You’ll be surprised at how easy it is to engage in real conversations with real people in your community. In-person networking events give you an opportunity to get to know others by asking them questions about their work and the challenges they’re experiencing. This gives you an opportunity to suggest solutions that solve their problems or connect them to someone who can help them. You’ll build trust and good will. There is one more thing that you’ll receive as a result.
"Instead of better glasses, your network gives you better eyes." - Ronald Burt
As you engage in meaningful conversations with others in your network, you’ll find out who needs and is interested in your company’s products or services. Begin by strengthening your relationship with members of your network. You’ll want to demonstrate that you’re interest in helping them to succeed by giving them answers to problems they’re working on. When your products or services resolve some of those problems, you’ve identified a warm lead. Help them to see how your product or service will resolve their problems or increase their profits and you increase the your chances of converting them from a lead to a client.
Many professionals shy away from attending business networking events because they feel uncomfortable.
That uncomfortable feeling is often caused by stress over how to get a conversation started with a total stranger. You’ll feel more at ease and confident when you’ve prepared a few surefire conversation starters. Masterful networkers are known to stockpile great conversation starters because knowing what you're going to say when you approach someone gives you an air of confidence. You’re naturally more relaxed. When you get the conversation rolling you make it easier for the other person to begin talking to you. They immediately feel more relaxed because you’ve taken the pressure off of them by giving them something to talk about. Your likability factor gets a huge boost within the first 3 seconds of your conversation. Click here to instantly download our free cheat sheet of Top 10 Networking Conversation Starters.
"The world is giving you answers every day. Learn to listen."
Cultivate your warm leads by giving them more of what they need. You may wish to invite them to meet you for coffee so you can get a clearer picture of their goals and the roadblocks that are holding them back. This can give you more insight into how to convert your warm lead into a new client too.
Remember, it’s not about pouncing on someone you’ve just met. It’s about seeking leads. You need to develop a relationship with your leads. Pouncing for a sale before you’ve gotten to know someone will send them running the other way. Give yourself the gift of time to meet others at friendly networking events because it's the fast easy way to acquire new leads for your business.
"Your network is your networth."
You’ll love getting together with over 1,780 members of the Local Entrepreneur Network at big monthly business mixers. Over 80 members are already registered to attend the BIG NOVEMBER BUSINESS MIXER on November 17th. You can too. See details and register at www.LocalEntrepreneurNetwork or on MeetUp at hhtps://goo.gl/bAOhsv
Carole Pepe, president, Local Entrepreneur Network