“Your Growth Team works to expand your customer base and value of your brand and services.”
- Tyrone Robinson, III
What is a Growth Team ?
A Growth Teams responsibility is to expand the value of, and customer base for your brand and services. In other words, they are responsible for the movement of consumers into and out of your product or service. You’ll benefit from having a team that is data-driven, product-focused, and responsible for conversions at every point in the funnel. Growth Teams are key to helping your brand identify and discover the best tactics and channels for your businesses sustainable growth.
Recognizing the need to grow or change is valuable but actually designing and executing a plan then building a team to support it can seem like a daunting task. According to a study done by The Cornerstone Group, the success rate of business change initiatives continues to hover around 30%.
"Acknowledging that change exists is one thing. Responding to and successfully managing change is something altogether different, and leaders who are able to recognize this difference and respond accordingly are the ones that will live and thrive in that coveted upper-third range. Yet while agility is a core competency required especially during times of change, some leaders are not equipped with what they need in order to navigate change. Some resist change because they don’t know what to do, while others suffer from a lack of resources – human or otherwise – needed for success.”-The Cornerstone Group
Before approaching someone you would like to be on your Growth Team, it is important to designate know what role you wish this person to play on your team. One of the most important positions on your Growth Team is your Executive Champion. Your Executive Champion is your go-to person when you have business concerns or need help connecting with needed resources.
He/She should demonstrate superior knowledge in each of the areas in which you depend on them. You’ll depend on them to support you with valuable insights eliminating the need to conference with multiple specialists or other team members. Initially, your Executive Champion will help you determine the right time to start your growth strategy, refine what that strategy should be, and who should be a part of your Growth Team. A great Executive Champion will help you clearly define each person’s role and accountability to ensure strong alignment in goals.
What your Growth Team does for you
Members of your Growth Team support you by:
How to decide if you need a Growth Team
Getting started with your own Growth Team
You’ll want to assess whether your business or service is ready to compete (There is a product/market fit) or if you need a team to help you reach a competitive level (product/market fit). In both cases, you may then want to begin considering:
How do I learn more?
The Local Entrepreneur Network will host a FREE live event Your Growth Team - Why try to go it alone? It's hard, lonely, and takes too long. -- How to Assemble Your Own Growth Team & Win Faster!
Small business owner, entrepreneur or professional in the workplace, the "Growth Team" workshop will help you identify the functions, roles and services necessary to enable you to get to your next level... And Beyond! See more here https://goo.gl/n7q7sK. (We’ll be inside the classroom inside the Microsoft store in the King of Prussia Mall from 10 o’clock AM to 12 Noon.
By Tyrone Robinson III. , Owner of Opportunities2Serve, Tyrone is a Solutions Architect ★ Speaker ★ Consultant ★ Catalyst for Change.
Carole Pepe, president, Local Entrepreneur Network