Those techniques have proven very effective in delivering leads. They can also be time-consuming and somewhat expensive to set up and maintain.
The good news is that there is a shortcut. It’s really easy to get started. It’s a lot of fun and you’ll find yourself making a lot more friends too. The fun, fast, easy way to get started with lead generation for your business is to frequent business network groups like the Local Entrepreneur Network. You’ll be surprised at how easy it is to engage in real conversations with real people in your community. In-person networking events give you an opportunity to get to know others by asking them questions about their work and the challenges they’re experiencing. This gives you an opportunity to suggest solutions that solve their problems or connect them to someone who can help them. You’ll build trust and good will. There is one more thing that you’ll receive as a result.
"Instead of better glasses, your network gives you better eyes." - Ronald Burt
As you engage in meaningful conversations with others in your network, you’ll find out who needs and is interested in your company’s products or services. Begin by strengthening your relationship with members of your network. You’ll want to demonstrate that you’re interest in helping them to succeed by giving them answers to problems they’re working on. When your products or services resolve some of those problems, you’ve identified a warm lead. Help them to see how your product or service will resolve their problems or increase their profits and you increase the your chances of converting them from a lead to a client.
Many professionals shy away from attending business networking events because they feel uncomfortable.
That uncomfortable feeling is often caused by stress over how to get a conversation started with a total stranger. You’ll feel more at ease and confident when you’ve prepared a few surefire conversation starters. Masterful networkers are known to stockpile great conversation starters because knowing what you're going to say when you approach someone gives you an air of confidence. You’re naturally more relaxed. When you get the conversation rolling you make it easier for the other person to begin talking to you. They immediately feel more relaxed because you’ve taken the pressure off of them by giving them something to talk about. Your likability factor gets a huge boost within the first 3 seconds of your conversation. Click here to instantly download our free cheat sheet of Top 10 Networking Conversation Starters.
"The world is giving you answers every day. Learn to listen."
Cultivate your warm leads by giving them more of what they need. You may wish to invite them to meet you for coffee so you can get a clearer picture of their goals and the roadblocks that are holding them back. This can give you more insight into how to convert your warm lead into a new client too.
Remember, it’s not about pouncing on someone you’ve just met. It’s about seeking leads. You need to develop a relationship with your leads. Pouncing for a sale before you’ve gotten to know someone will send them running the other way. Give yourself the gift of time to meet others at friendly networking events because it's the fast easy way to acquire new leads for your business.
"Your network is your networth."
You’ll love getting together with over 1,780 members of the Local Entrepreneur Network at big monthly business mixers. Over 80 members are already registered to attend the BIG NOVEMBER BUSINESS MIXER on November 17th. You can too. See details and register at www.LocalEntrepreneurNetwork or on MeetUp at hhtps://goo.gl/bAOhsv
The simple truth is that start-ups, established, and mature businesses all need new clients. New clients are needed to grow your business. They affirm the value of your product or service and frankly they generate the revenue you need to stay in business. Acquiring new clients is critical to business success yet most business owners are in the dark about how to actually do it. Some people think client attraction has to be hard work. There are literally hundreds of marketers who want to sell you expensive complex marketing systems that may or may not get more clients to your door.
Other marketing programs suggest that you’re not putting out the right energy because if you did the universe would magically send those new clients your way. Wouldn’t that be great if that’s all you had to do? Now, we’re not knocking putting out the right energy to make things happen. It’s just that there’s more to this story.
Of course, we believe that your intention must be in the right place. The secret sauce is to back up your wish for new clients by taking action. It’s best to start with a simple plan. Give yourself the gift of focusing on a few fun, fast, easy ways to acquire new clients every day. You can call it your ‘Client Attraction Plan’. Doing this, is a way to give yourself an inspirational purpose, easy action steps, and clear focus to keep yourself on track. You can even give yourself a couple of measurable goals to track and celebrate your results.
Here are 3 easy hacks to put more fun in your life while getting more clients every day.
Easy Hack # 1:
Talk to three or more people every day about your business and what you do.
Start by taking a stretch break. Really! Give yourself a stretch break because sitting in front of your computer screen all day gets awfully monotonous. Now that you’re up on your feet, it’s time to get moving. Run an errand, visit a local business network group, go to the gym, get involved with a local club, or charity. Now that you’re on your feet it will be easy to get started with Easy Hack # 1 - ‘Talk to three or more people every day about your business and what you do.’
It’s time to stop hiding behind that computer screen and overloading social media sites with useless drivel that nobody cares about. People need to know who you are. They need to see your face light up when you talk about your products or services. They need to know if you’re genuinely interested in improving their life and not just another snake oil salesman trying to get their money. You’ll attract new clients and improve your quality of life too.
Studies show that dressing up and getting out with other people is good for your physical and emotional health. The simple act of grooming and dressing to go out can lift your spirits. It’s a great way to improve your quality of life while working on your business.
When you commit to talking to at least three different people about your business every day, you’ll be amazed at how it changes your life.
Don’t just take our word for it. Try it out yourself you’ll be pleasantly surprised at the change you’ll see in your clients, your stress level, and your income.
Easy Hack # 2
Find where your ideal clients hang out and be where they are.
Imagine how great you’d feel being surrounded by hundreds of your ideal clients on a regular basis. Sounds great, right? Let’s get started by picturing a grizzly bear standing in a river teaming with salmon franticly trying to get upstream. Everybody knows that grizzly bear wants salmon. So, instead of hunting one salmon at a time, the grizzly bear just goes where the salmon are and opens his arms to receive as many as he wants.
Grizzly bears have mastered Easy Hack # 2 - Find where your ideal clients hang out and be where they are. You can do this too.
You’ll want to start by taking a few minutes to research where your ideal clients go to have fun, learn, network, and grow their businesses. Think of these places as their natural habitat. For example, if your ideal clients are hair salon owners, you need to go to hair style shows and competitions, new product training programs, conferences, and etc.
If your ideal clients are chefs, you’ll want to be at cooking contests, foodie clubs, cooking expos, and etc.
Create your own ‘Ideal Clients’ Hang - Out List’. Next, do a bit more research to find out when and where the gatherings take place. Sync your calendar and do what it takes to get yourself surrounded by your Ideal Clients in their natural habitat. You’ll want to make a point of signing up, getting involved, and introducing yourself before you show up. While at gatherings, get things moving by starting friendly conversations, making new friends, and getting to know everyone.
Don’t just take our word for it. Prove it to yourself. This easy Client Attraction Hack can improve your social life, save you time and money, and increase sales.
Easy Hack # 3
Show up, get in the conversation, and share value.
Social media has become a key part of our 21st Century culture. According to an article featured in Forbes Magazine, “. . . over 78% of the U.S. population has a social network profile.” It’s not only how millions of us spend our time but it influences how we feel about ourselves and can impact how others feel about you.
No surprises here. Social media is all about being sociable. It’s a way of engaging with others. When it comes to social media, it’s best to think of creating ‘long-term ‘relationships. People in your social groups will get to know you not just by what you post but also by the way you interact with other members of the community. You’ll want to be a trusted, ever-present, supportive member of the community. You can do this by congratulating others when the opportunity arises, answering questions, providing helpful content, and sharing resources.
The key here is to show up frequently and engage with other members of your social communities because posting on an infrequent basis makes other members suspicious of your motives.
Don’t just take our word on it. Prove it to yourself. This easy Client Attraction Hack can help you to establish your expertise, talk directly to your ideal clients, get insider information on what your ideal clients want, and build relationships that lead to more sales.
With over 1,765 members, your Local Entrepreneur Network gives you more fun, fast, easy ways to get new clients. Visit us at www.LocalEntrepreneurNetwork.com . Click Here to see more about Monday Morning Networking and Mastermind Meetings.
Carole Pepe serves as president of the Local Entrepreneur Network. She is an innovation enthusiast, social connector, and community builder who believes a vibrant professional network is critical to your business success.
by Carole Pepe, president, Local Entrepreneur Network
Imagine feeling comfortable approaching new people you meet at networking events, trade shows, company parties, or anywhere else for that matter.
If the very idea of having to start a conversation with a complete stranger makes your palms sweaty, this if for you.
If you’ve been stressing over how to get a good conversation started, this is for you.
If you’ve been silently waiting for others to find you and strike up a conversation, this is for you.
If you procrastinate about getting in on all of the fun of in-person professional networking, this is for you.
If you’re ready to start enjoying the fun and valuable benefits of cultivating a vast professional network, this is for you.
3 Rules for the Road
If you're like most professionals you know that networking and making great connections is one of the best things you can do to advance your career. You may also be wondering how to make professional networking fun, fast, and easy. That's great! That means you're ready to step out and be seen as the talented professional that you know you are. So, about now you're likely thinking, "Just how do I get a conversation started with a total stranger?" That's easy. Prepare a few surefire conversation starters. Those who are Masterful at business networking say that having a stockpile of great conversation starters pays off in more ways than you can imagine. Knowing what you're going to say when you approach someone gives you an air of confidence because you're naturally more relaxed. The funny thing is that when you take the initiative to get the conversation rolling you make it easier for the other person to begin talking to you. Just think of how relieved they'll feel when you take the pressure off of them by giving them something to talk about. . . .BOOM! Your likability factor gets a huge boost within the first 3 seconds of your conversation.
It's helpful to remember especially when business networking, that people love talking about themselves way more than they like listening to some self-aggrandizing stranger. So, when you give others the opportunity to tell you something about themselves, they'll automatically find you more interesting as a result. Okay. So, now you're thinking, "That's all great! But where do I find some of those Top Networking Conversation Starters you're talking about?"
We thought you'd ask. That's why we've created a FREE CHEAT SHEET with the Top 10 Networking Conversation Starters just for you. Click here to download your FREE copy now. And, if you're ready to take your new surefire Networking Conversation Starters for a test drive, you're welcome to get together with members of your Local Entrepreneur Network (now over 1,745 members strong) at the next BIG MONTHLY BUSINESS MIXER
Your Local Entrepreneur Network is a non-profit focused on supporting the success of local professionals and a pleasant quality of life in our community. For more information visit us on the web at www.LocalEntrepreneurNetwork.com
Everybody wants to feel happy. We all love being around happy fun people!
You may want to try remaining in a state of humor, joy, or appreciation. Allow yourself to feel relaxed and happy around your loved ones, acquaintances, and strangers. Hold on to your good mood by remembering happy thoughts and smiling often.
Who doesn’t like to laugh. Be on the look out for fun stuff and share it widely. You’ll feel happier and so will everyone around you.
Don’t be surprised when your circle of friends starts growing. People enjoy exciting, fun, uplifting experiences. How many people did you get smiling today?
Members of the Local Entrepreneur Network are welcome to contribute blog articles, tips, etc. Email your blog article suggestions to Carole at EntrepreneursEdge4U@gmail.com .
You're welcome to join the Local Entrepreneur Network of over 1,200 members. Members are friendly, fun, forward-thinking professionals who understand and value great relationships.
Membership is still FREE. Become a member of the Local Entrepreneur Network by visiting our MeetUp website and clicking the JOIN button.
Carole Pepe, president, Local Entrepreneur Network